Shohreh R Aftahi, PhD
4 Defined Customer TouchPoints that Connect You with Your Customers
Every small business owner wants to create customer experiences that retain customers. Too often, this very critical business planning...
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Shohreh R Aftahi, PhD
Feb 6, 20197 min read
Watchmaker or Beekeeper: It Really Does Make a Difference
What do the following all have in common? Low morale, low profits, lack of staff engagement, high turnover, rampant gossip. All of these...
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Shohreh R Aftahi, PhD
Feb 2, 20193 min read
10 Smart Moves You Can Make Today to Stay Profitable
Anyone can run a company during good times. When you are making money, it's easy to overlook some of the deeper issues that are lying...
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Shohreh R Aftahi, PhD
Nov 9, 20183 min read
3 Ways to Exponentially Increase Your Sales by Using Data Science
Selling is harder and more competitive than ever before, and it keeps getting harder to sell. In this digital market, customers have more...
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Shohreh R Aftahi, PhD
Jan 9, 20184 min read
Digital Transformation
The pursuit of digital transformation affords leading companies the opportunity to disrupt established industries. Amazon is a great...
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Shohreh R Aftahi, PhD
Apr 20, 20172 min read
Your Scarcest Resource
Most of us use elaborate procedures for managing our money. We examine the reasons why we select a specific portfolio to invest our money...
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Shohreh R Aftahi, PhD
Oct 19, 20163 min read
Entrepreneurial Success Factor
Have you considered what is the fundamental business competency essential for success of an entrepreneur? There are many business owners...
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