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Writer's pictureShohreh R Aftahi, PhD

Communication Breakthrough



The secret to success has been a subject of many studies and a quest for all entrepreneurs. However, only few have been able to discover the secret, creating more than one successful business. These entrepreneurs have already experienced success and failures as well, with proven ability to sustain a business past the first year into the high growth years of a young firm. They tend to value learning and developing professional skills that are vital for success.

What is the defining characteristic of successful entrepreneurship? Understanding the premise that values are the motivators that initiate our behavior, one of the most important characteristics is that they understand the values they hold dear, which explains why they hold certain attitudes, and why they choose to act. For example, studies indicate that successful entrepreneurs have a drive for:

  1. A practical return on time and money spent to accumulate wealth and what is useful

  2. Knowledge, discovery and continuous learning

  3. Personal power, influence and control over their environment

Focusing on business building behavior that works, the highly successful entrepreneurs are:

  1. Very competitive

  2. Open to strategic change

  3. Elevated learning capacity

  4. Not confined to rules

Understanding one’s values and behavioral motivations are key elements to success, however, it is vital to be a skilled and versatile communicator. Key to this ability is not only to understand self, but also to understand different behavioral styles and learn how to adapt to build solid and positive relationships with others.

You can increase your success 25%, 50% even 75% by developing style flexibility and communicating based on the others personal style.

Click here to learn more about the Communication Breakthrough Workshop and register.

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